A landing page, 4 image ads, 4 ad scripts, and a video script. We run paid ads on Facebook and Instagram, send investors to the landing page, and they book a 30-minute call with Nick.
5 to 6 minutes on camera walking through the Lansing track record, the current offering, and why an investor should get on a call.
The most important question any accredited investor can ask a real estate sponsor before committing capital is whether the sponsor has actually transacted at scale in the same market across multiple cycles, and at Lansing Capital Group the honest answer is that the family has transacted more than $1B in Southern California land, developed over 40,000 acres, and delivered more than 150,000 residential lots to the national homebuilders defining this market since 1984.
I am Nick Lansing, Founder of Lansing Capital Group. My family has been acquiring and developing Southern California land for 40 years under the Lansing Companies umbrella, and what we are doing now through Lansing Capital Group is opening that same deal pipeline to individual accredited investors for the first time in the firm's history. For 4 decades the deals we underwrote moved through joint ventures with national builders and institutional capital partners, with Del Webb, D.R. Horton, Lennar, Fidelity, and PCCP on the other side of most dispositions, and the rest of the market had no way to participate.
On Southern California land the Lansing family has transacted more than $1B, developed 40,000+ acres, and delivered 150,000+ finished residential lots across 4 decades that span the 1990 recession, the dot-com cycle, the 2008 global financial crisis, the 2020 pandemic, and the 2022 to 2024 rate cycle, and double-digit IRRs have been produced on nearly every project across that history.
In 1984 Greg Lansing founded the operating company with a single Southern California land acquisition. By the early 2000s the portfolio had grown into institutional joint ventures with national builders. Over the next 2 decades the team delivered more than 150,000 residential lots to Del Webb, D.R. Horton, Lennar, and others, developed more than 40,000 acres of raw and entitled land, and crossed $1B in cumulative transactions.
Every deal is structured with an investor-first waterfall in which LPs are paid before any GP profit flows through, so limited partners are prioritized at exactly the point in the capital stack where most sponsors prioritize themselves.
If you are an accredited investor and you want to see exactly what the Lansing family is putting our own capital behind in Southern California right now, the next step is a 30-minute briefing with me and the team where we will walk the open portfolio, share the historical performance, and answer every diligence question you bring to the call, so use the link below this video to book a time that works for you.
$1B+ transacted, 40,000+ acres, 150,000+ lots sold to Del Webb, D.R. Horton, and Lennar. The track record is already there. What is missing is a way to put that story in front of accredited investors across the country who have never heard of Lansing, get them to a page that explains the opportunity, and have them book a call with Nick. That is what this system does: ads on Facebook and Instagram bring investors to the landing page, the video builds trust, and the calendar books the call.
